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About this document
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- 23 pages
- Price
- $23 one-time, yours to keep
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- Format
- Subject
- Business, Marketing
This case study examines Google Inc., its history, business model, and competitive strategies. It covers the company’s early success factors, governance, culture, and organizational processes. It is useful for understanding Google’s role in the internet marketing industry.
What's inside
- Google's history and founding
- Google's business model and services
- Google's competitive strategies
- Google's early success factors
- Google's governance, culture, and organizational processes
- Recommendations for Google's future
Who it is for: Students taking an E-Business course. (Postgraduate)
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Summary
Google Inc. is a major player in internet marketing. The document covers Google's history, business model, and strategies for maintaining its market position.
Google's Early Days
Google was founded in 1998 by two PhD candidates. It started as a search engine, licensing its technology to other sites and growing rapidly.
Google's Business Model
Google's main revenue comes from advertising. It uses a system of paid listings and affiliates to generate income. It also develops new services to display more ads.
Google's Organization and Culture
Google uses the 70/20/10 rule to manage engineering efforts. It prioritizes core business, extensions of the core, and new businesses. It invests in high-risk projects.
Competition and Future Strategies
Google faces competition from Microsoft and others. The document discusses Google's responses to this competition and potential future strategies.
Key terms
- Paid listings
- Ads that appear alongside search results, generating revenue for Google.
- Affiliate program
- A program where partners display Google ads and earn a share of the revenue.
- 70/20/10 rule
- A rule for allocating engineering efforts to core business, extensions, and new businesses.
- PageRank
- Google's algorithm for ranking web pages in search results.
- Froogle
- A product search service launched by Google in 2002.
- Google Maps
- A mapping service launched by Google in 2005, initially without ads.
Questions this document helps with
- What were Google's early success factors?
- How does Google's advertising model work?
- What strategies does Google use to stay competitive?
Summary written with AI from the document's text.
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