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About this document
- Pages
- 10 pages
- Price
- $10 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business Management, Marketing
- Module
- BM050-3-3
This assignment covers the attributes necessary for developing and successfully commercialising a new product. It discusses Google’s new-product process and how they measure success. It is for the BM050-3-3 module.
What's inside
- Google's new-product process philosophy
- Measuring success of new products
- Google's approach to product launches
- Integration of products and functionality
- Google's strategy for product navigation
Who it is for: Students taking a course on innovation management and new product development at an undergraduate or postgraduate level. (Undergraduate)
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Summary
Students learn about creating and launching new products. The document guides students through innovation management and new product development.
Google's product development strategy
Google's method for developing new products is explained. The way Google's product development strategy works is described.
Structure of the assignment
Students are given a structure to follow when writing the assignment. The structure of the assignment is explained.
Plagiarism and referencing
Students are told how to avoid plagiarism and the consequences of it. The rules for referencing are explained.
Google's product launch method
The approach that Google takes when launching new products is described. Google's method for launching new products is explained.
Key terms
- innovation management
- The way an organisation manages its new ideas and products.
- new product development
- The process of creating a new product.
- blockbuster successes
- Very successful products.
- consensus-driven approach
- A method of decision-making where all team members agree.
- product attention-deficit-disorder
- Having too many products and not enough focus on each one.
- category killer
- A product that could destroy its competitors.
Questions this document helps with
- What is Google's method for developing new products?
- How should students structure their assignment?
- What is the penalty for exceeding the word limit?
Summary written with AI from the document's text.
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