Hill’s Strategy Development Framework: Business Strategy Assignment – Bus 430, Week 2

Summary

Hill’s Strategy Development Framework is a way to analyse business strategy. Students learn how to apply it to two service companies.

Choose Service Companies

Students pick two service companies they know. They use these companies to apply the Hill’s Strategy Development Framework. The document gives examples of companies to choose from.

Apply Framework to Companies

Students apply the framework to each company. They compare and contrast each part of the framework. They identify which parts give a competitive advantage. They give examples to support their analysis.

Analyse Corporate Objectives

Students look at the corporate objectives of each company. They see how these objectives fit into the Hill’s Strategy Development Framework. They consider how these objectives help the company compete.

Examine Marketing Strategy

Students examine the marketing strategy of each company. They see how this strategy fits into the Hill’s Strategy Development Framework. They consider how this strategy helps the company compete.

Key terms

Corporate objectives

The main goals a company wants to achieve.

Competitive priorities

The main things a company focuses on to compete.

Operations design choices

The main ways a company designs its operations.

Infrastructure

The main systems and structures a company has.

Hill’s Strategy Development Framework

A way to analyse a company's strategy.

Marketing strategy

The main ways a company markets its products or services.

Questions this document helps with

• How do corporate objectives fit into the Hill’s Strategy Development Framework?
• What are competitive priorities for a service company?
• How does marketing strategy help a company compete?

Summary written with AI from the document's text.