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About this document
- Pages
- 6 pages
- Price
- $6 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Healthcare Management, Marketing
- Module
- MKT500
This assignment discusses the marketing of a new product, the E-Z Medicine Tracker, a pill dispenser with an alarm for seniors and individuals on daily medication regimens. It covers the product’s characteristics, service components, and potential expansion into a product line. It is for the MKT500 Marketing Management course.
What's inside
- Product characteristics of the E-Z Medicine Tracker
- Service components to enhance the product
- Expanding the product to a product line
- Adapting to industry or market changes
- References on elderly medication adherence
Who it is for: Students taking the MKT500 Marketing Management course. (Undergraduate)
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Summary
The E-Z Medicine Tracker is a pill dispenser with an alarm. It is designed to help seniors and others on daily medicine regimens take their pills on time. Students learn about the product's features, its service components, and how it might be expanded.
Product Type and Characteristics
The E-Z Medicine Tracker is a pill dispenser with an alarm. It is designed to help seniors and others on daily medicine regimens take their pills on time. The device can be programmed at a physician’s office or pharmacy.
Service Components of the Product
The E-Z Medicine Tracker's technology helps users manage their health data. Patient engagement is key. It encourages patients to take an active role in their care, improving communication with their physician.
Expanding the Product Line
The product could be expanded with software and mobile apps. An online community for users could also be created. This would increase the depth and breadth of the product line.
Core Business Changes
The company might become more software-focused. This would require changes to medical record systems. It would also need to consider various obstacles and questions related to the migration to software.
Key terms
- Patient Engagement
- A process where patients become invested in their own care.
- Self tracking
- A method where patients manage their own health data.
- Product Line
- A range of related products that a company offers.
- Product Line Depth
- The number of variants of a product in the line.
- Product Line Breadth
- The number of different product lines a company offers.
- Mobile Devices
- Handheld computers such as smartphones and tablets.
Questions this document helps with
- How does the E-Z Medicine Tracker help patients take their medicine on time?
- What are the benefits of patient engagement?
- How could the E-Z Medicine Tracker be expanded with software?
Summary written with AI from the document's text.
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