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About this document
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- 16 pages
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- $16 one-time, yours to keep
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- Subject
- Business Management, Marketing
This document is the syllabus for the MKT 571 Marketing course at the University of Phoenix. It covers course details, instructor information, grading policies, and student expectations. It helps students understand the course structure and requirements.
What's inside
- Course overview and details
- Instructor contact information
- Grading policies and expectations
- Student behavior standards
- Online Learning System forums
Who it is for: Students enrolled in the MKT 571 Marketing course at the University of Phoenix. (Postgraduate)
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Summary
Marketing is a business management topic. Marketing management is about understanding marketing concepts, buyer behaviour and product development. Students learn about marketing strategies and plans.
Course topics and objectives
Marketing management is about understanding marketing concepts, buyer behaviour and product development. Students learn about marketing strategies and plans. Students learn about marketing channels and foreign markets.
Product development and pricing
Product development is about launching a new product or service. Pricing strategies are about setting and adapting the price of a new product or service.
Communicating value
Communicating value is about developing and managing a marketing communications plan. Students learn about advertising and promotion programs and technology trends in marketing.
Course assignments
Students read chapters from two books. Students write papers on marketing problems and a communications plan. Students work in teams on a product launch assignment.
Key terms
- Marketing management
- The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services.
- Buyer behaviour
- The actions of consumers in the marketplace.
- Product development
- The process of creating a new product or service.
- Pricing strategies
- The methods used to set and adapt the price of a product or service.
- Marketing communications plan
- A plan for communicating the value of a product or service to customers.
- Technology trends in marketing
- The ways in which technology is used in marketing.
Questions this document helps with
- What are the key components of an effective marketing plan?
- How do organizations build strong customer relationships?
- What are the factors that influence consumer purchasing decisions?
Summary written with AI from the document's text.
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