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About this document
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- 4 pages
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- Subject
- Management, Marketing
This document discusses strategies for creating an effective advertising budget for non-profit organizations. It covers different approaches to budgeting and how to allocate funds for various promotional activities. It is useful for students studying marketing and advertising for non-profit organizations.
What's inside
- Introduction to advertising budget for non-profit organizations
- Approaches for advertising and promotional budget
- The Percentage Approach
- The Dollar Approach
- References
Who it is for: Students studying marketing and advertising for non-profit organizations. (Undergraduate)
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Summary
Non-profit organisations need to advertise to reach their goals. This document explains how to plan an advertising budget for a non-profit organisation.
Non-profits and advertising
Non-profit organisations work for the good of society. They need to advertise to reach their goals. Effective advertising needs an effective budget.
Two budget approaches
Two approaches to planning an advertising budget are described. The first is the percentage approach. The second is the dollar approach.
Percentage approach
The percentage approach allocates a certain percentage of total sales to advertising. This approach is good for non-profits with a clear mission and vision.
Dollar approach
The dollar approach sets a fixed amount for advertising. This approach is good for non-profits with experience and clear understanding of their business.
Key terms
- advertising budget
- The money a non-profit organisation plans to spend on advertising.
- percentage approach
- A method of setting an advertising budget as a percentage of total sales.
- dollar approach
- A method of setting an advertising budget as a fixed amount.
- promotional budget
- The money a non-profit organisation plans to spend on promoting itself.
- marketing budget
- The money a non-profit organisation plans to spend on marketing.
Questions this document helps with
- What is the difference between the percentage approach and the dollar approach?
- How much should a non-profit organisation spend on advertising?
- Which approach is best for a new non-profit organisation?
Summary written with AI from the document's text.
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