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About this document
- Pages
- 4 pages
- Price
- $4 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business Management, Human Resource Management, Strategic Management
- Module
- Chapter 2
This case study covers Air National’s strategic human resource management during the 1980s and 1990s. It shows how the company adapted its business and HR strategies in response to deregulation, privatization, and economic changes. It is Chapter 2 of a book or study guide.
What's inside
- Air National's background and early market dominance
- Changes in the civil aviation market in the 1980s
- Air National's initial low-cost competitive strategy
- Shift to a differentiation business strategy
- Air National's new competitive strategy under Clive Warren
- Air National's human resources strategy and employee empowerment
Who it is for: Students of Business Management, Strategic Management and Human Resource Management. (Undergraduate)
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Summary
Air National's strategic human resource management is discussed. Students see how a large airline company changed its business and HR strategies in response to market pressures and external events.
Air National’s Background
Air National's early success and dominance in the civil aviation market are described. Deregulation and privatization changed the company's environment and strategies.
Competitive Strategy Changes
The company's shift from a low-cost strategy to a differentiation strategy is outlined. The impact of external events like the September 11 attacks and new competitors is discussed.
Human Resource Strategy
The company's focus on employee empowerment and commitment is explained. Changes in management structure and team organization are detailed.
GoJet Competitive Strategy
The launch of GoJet, a discount airline product, is described. The strategy involves cost reductions and competitive wages.
Key terms
- Privatization
- The process of transferring a company from public to private ownership.
- Differentiation strategy
- A business strategy that focuses on unique features to stand out from competitors.
- Employee empowerment
- Giving employees more autonomy and responsibility to improve performance.
- Redundancy programme
- A plan to reduce the number of employees, often through layoffs.
- Corporate values
- The principles that guide a company's actions and decisions.
- Self-managed teams
- Groups of employees who work together with minimal supervision.
Questions this document helps with
- How did deregulation affect Air National's strategies?
- What changes did Air National make to its HR practices?
- Why did Air National launch the GoJet product?
Summary written with AI from the document's text.
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