Business Case Studies: Structure, Format and Benefits Guide

Summary

Case studies examine specific business situations that need resolving. Students learn what case studies are, why they are written, and how to structure them.

What is a Case Study

A case study is a detailed study of a business unit. It looks at factors that contribute to its success or failure. Examples show how case studies can be used in different business situations.

Why Write a Case Study

Companies write case studies for several reasons. These include raising market profile, boosting staff morale, and generating media interest. Benefits to the authors and clients are also explained.

Structure of a Case Study

Case studies have four main sections: situation, problem, solution, and evaluation. Each section has a specific role in the document. The format and presentation of case studies are also discussed.

Writing a Case Study

Guidance is given on how to write a case study. This includes focusing on the customer, introducing the problem, and describing the solution. The implementation and results are also important parts of the case study.

Key terms

Case Study

A detailed study of a business unit that looks at factors contributing to its success or failure.

Solution Provider

The company that provides the solution to the problem discussed in the case study.

Client

The company that has the problem that the case study discusses.

Return on Investment

How the investment in a product or service pays for itself, often measured in increased productivity.

Cost Containment

How a solution helps companies to save money.

Reducing Barriers

How a solution improves internal operations and assists management planning.

Questions this document helps with

• What should a case study include?
• How do you structure a case study?
• Why are case studies important for businesses?

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