Improving Online Clothing Sales: Website Interaction Features Thesis

Shared by SteadyAtlas9417 October 27, 2026 PDF
Page 1 shows the title 'Demonstrating That With Better Interaction Features In Clothing Web Sites May Improve Sales Over The Internet' and the author's name.
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About this document

Pages
44 pages
Price
$44 one-time, yours to keep
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Format
PDF
Subject
Computer Science, Marketing, Multimedia Technology

This dissertation explores how improving interaction features on clothing websites can boost online sales. It covers the background of online apparel shopping, the modern e-shopper, and the development and evaluation of a website prototype.

What's inside

  • Introduction to online shopping
  • Project aims and objectives
  • Background of online apparel shopping
  • The modern e-shopper
  • Problems with online apparel shopping
  • Design and implementation of a website prototype

Who it is for: Students of Multimedia Technology, especially those studying online shopping and web design. (Undergraduate)

#clothing websites #e-commerce #interaction features #online shopping #sales improvement #web design #web development

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Summary

Online clothing sales depend on how well the website works. This document looks at how to improve the features that help customers interact with clothing websites. It explains how to design and test these features.

Online Shopping So Far

Online shopping for clothes has grown. Different types of shoppers have different needs. Problems with online clothing shopping include issues with how customers interact with the site.

Design and Implementation

Designing a clothing website starts with understanding the target audience. A PACT Analysis helps to identify what features the website should have. Storyboards show how the website will look.

Testing The Website

Testing the website involves evaluating how well it works. Surveys ask about the motivational quality of the site. Usability testing checks how easy the site is to use.

Conclusions and Future Developments

The project shows how better interaction features can improve online clothing sales. Future developments in technology may offer more ways to improve the shopping experience.

Key terms

PACT Analysis
A method to understand the target audience and design the website accordingly.
Storyboards
Drawings that show how each web page will look.
Flash animation
A type of animation used to make the website more interactive.
Cascading style sheets
A way to keep the text font and size consistent throughout the website.
Online Aggressor
A type of shopper who shops online frequently and aggressively.
Usability testing
A type of testing that checks how easy the website is to use.

Questions this document helps with

  • How do interaction features affect online clothing sales?
  • What are the main problems with online apparel shopping?
  • What methods can improve the design of a clothing website?

Summary written with AI from the document's text.

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