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- Business, Management
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- MAN 4720 Strategic Management · Week 1
This document gives instructions for an industry analysis assignment. It explains how to research and analyze an industry, and what to include in the report. It is for Week 1 of the MAN 4720 Strategic Management course.
What's inside
- Purpose of the assignment
- Research overview and approach
- Report structure and requirements
- Grading criteria
- Outline of the report sections
Who it is for: Students taking the MAN 4720 Strategic Management course. (Undergraduate)
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Summary
Industry analysis is a key part of strategic management. Students learn how to research and analyse an industry's external and competitive nature.
Industry's Dominant Economic Features
The economic factors that most impact an industry are summarised. The industry's purpose and dominant economic features are described. The industry's main and sub-industries are identified.
Porter's Five Forces
Porter's Five Forces model is used to analyse the industry. Each force's criteria are discussed, and the strength of each force is concluded. Examples of how the forces impact the industry are provided.
Companies in the Strongest/Weakest Positions
Three companies in the industry are identified. Each company's strategic position and strategies are discussed. The attractiveness of different positions in the industry is considered.
Report Format
The format for the industry analysis report is outlined. Guidelines for writing, citing sources, and presenting the report are provided. The use of headings, subheadings, and appendices is specified.
Key terms
- Industry analysis
- The study of an industry's external and competitive nature.
- Porter's Five Forces
- A model used to analyse the competitive forces in an industry.
- Strategic position
- The way a company positions itself in its industry.
- Secondary research
- Research using existing sources of information.
- NAICS code
- A code used to classify businesses by industry.
- Sub-industry
- A smaller industry within a larger main industry.
Questions this document helps with
- What are the main economic factors affecting an industry?
- How do Porter's Five Forces impact an industry?
- What strategies do leading companies in an industry pursue?
Summary written with AI from the document's text.
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