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About this document
- Pages
- 7 pages
- Price
- $7 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, Information Technology
This case study looks at how three companies used information technologies to improve their business performance. It covers examples from eCourier, Cablecom, and a law firm called Bryan Cave. It is useful for understanding how technology can drive business success.
What's inside
- Information technologies in business success
- eCourier's use of SeeWhy software
- Cablecom's customer satisfaction strategies
- Bryan Cave's business intelligence tools
- Other professions benefiting from business intelligence
- Preventing customer switching at Cablecom
Who it is for: Students studying business case studies. (Undergraduate)
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Summary
Information technologies help businesses succeed. Students learn about three companies that used IT to improve performance.
Information Technology and Success
Information technologies are vital for businesses. Three companies show how IT improved their performance. Students explain how each company used technology.
Business Intelligence in Other Fields
Business intelligence tools help law firms. Students suggest two other professions that could benefit from similar technologies. They explain how these tools could help.
Customer Satisfaction and Retention
Cablecom used software to study customer dissatisfaction. Students describe the software and its drawbacks. They suggest actions to prevent customers from switching.
Managers as Responsible End Users
Managers must be responsible users of information systems. Students give examples of how managers can demonstrate this responsibility. They explain how managers can secure and monitor the system.
Key terms
- Business Intelligence
- Tools that help analyse and present existing information.
- Enterprise Resource Planning
- Software that manages all aspects of a business.
- Intranet
- A private network within a company.
- Extranet
- A private network that allows controlled access to external users.
- Kiosk
- A self-service terminal that provides information and services.
- SPSS
- Software for statistical analysis and survey research.
Questions this document helps with
- How can information technologies improve customer satisfaction?
- What are the benefits of business intelligence tools?
- How can managers ensure the security of information systems?
Summary written with AI from the document's text.
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