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About this document
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- 6 pages
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- $6 one-time, yours to keep
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- Format
- Subject
- Business Management, Marketing
- Module
- Mgt 500
This assignment evaluates key changes in J.C. Penney’s management style from its inception to the present day. It discusses the company’s transition from a catalog-based retailer to an Internet retailer and the impact of using celebrities as vendors. It is for Module Mgt 500.
What's inside
- Key changes in J.C. Penney's management style
- Transition from catalog to Internet retailer
- Impact of using celebrities as vendors
- Innovative ideas for positive impact on employees and customers
- Prediction of JC Penney’s ability to adapt to changing needs
Who it is for: Students taking the Mgt 500 module. (Postgraduate)
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Summary
JC Penney's management changes are examined. A student gets tasks to evaluate management decisions, suggest new ideas and predict future adaptation.
Management style changes
Two key changes in JC Penney's management style are evaluated. The company's current management is assessed. The role of senior management in shifting from a catalogue-based to an internet-based retailer is explained.
Celebrities as vendors
The decision to use celebrities as key merchandise vendors and spokespersons is evaluated. The organizational impact of this decision is indicated.
Innovative idea for JC Penney
An innovative idea is suggested to positively impact both employees and customers. The approach to implementing this new idea is indicated.
Predicting future adaptation
JC Penney's ability to adapt to changing customer needs is predicted. A key change in the management structure that may be beneficial is indicated.
Key terms
- Fair pricing
- A strategy replacing promotions and discounts with everyday low prices.
- Rebranding
- Changing the century-old J.C. Penney brand to a more modern-sounding JCP name and logo.
- RFID tags
- Tags that enable customers to check out without physically scanning individual items.
- Internet retailer
- A company that sells products or services on the Internet.
- Senior management
- The executive team responsible for major decisions and the overall direction of the company.
- Start-up strategy
- A strategy that involves building a new type of store for a different consumer.
Questions this document helps with
- What have been two key changes in JC Penney's management style?
- How did senior management prepare JC Penney for the shift to an internet retailer?
- What was the impact of using celebrities as key merchandise vendors?
Summary written with AI from the document's text.
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