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About this document
- Pages
- 10 pages
- Price
- $10 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, International Business
This document covers the localisation of global strategy, and other topics in international business. It includes questions and a case study. It is useful for students studying international business.
What's inside
- Localisation of global strategy
- Technology contracting
- International strategic alliances
- Hofsted's work on cross-cultural
- Make or buy decision
- Bargaining power in negotiations
Who it is for: For students of international business. (Undergraduate)
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Summary
International business covers the differences between domestic and global business. Students get questions to answer on global strategy and case studies of companies going global.
Questions on global business
These are questions on the differences between domestic and international business. They ask about globalization, localising global strategy, technology contracting, strategic alliances, and cross-cultural management.
Case study: Sen-Schwitz
This is a case study of an Indian-German joint venture. It shows the company's growth and the challenges it faces. Students answer questions on the company's problems and future actions.
Case study: Sunlight Chemicals
This case study is about an Indian company going global. It discusses the company's human resource strategies and the challenges it faces. Students answer questions on the company's global strategy and its human resource planning.
Case study: Electrolux
This case study is about a Swedish company's direct investment activities. It asks about the company's reasons for direct investment and how its strategy has changed over time.
Key terms
- Globalization
- The process of increasing interconnectedness and interdependence of the world's economies, cultures, and populations.
- Localisation of global strategy
- Adapting a global business strategy to suit local markets and conditions.
- Technology contracting
- Licensing technology to another company instead of using foreign direct investment.
- Strategic alliances
- Partnerships between companies to achieve common goals and share resources.
- Cross-cultural management
- Managing people from different cultures in a business setting.
- Direct investment
- Investing in a foreign company or starting a new business in a foreign country.
Questions this document helps with
- What are the basic differences between domestic and international business?
- How can a company adapt its global strategy to local markets?
- What are the benefits and challenges of forming strategic alliances in international business?
Summary written with AI from the document's text.
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