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About this document
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- 7 pages
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- Subject
- Business, Finance
This document guides students through analyzing McDonald’s annual report. It lists questions to answer about the financial statements and other aspects of the report. It is useful for students who need to perform a similar analysis.
What's inside
- Questions to answer about McDonald's financial statements
- Analysis of recurring themes in the annual report
- Corporate image and branding
- Readability and design of the annual report
- Factual comprehensiveness and financial trends
Who it is for: Students who need to analyze a company's annual report. (Undergraduate)
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Summary
Publicly-traded companies report every year. Students see how to analyse one such report. An example report is discussed.
McDonald's financial statements
The first task is to find an annual report about McDonald's. Then it asks for details from the report's financial statements, such as the auditors and any unusual events. It asks about the company's assets, liabilities, stock and income.
Recurring themes
McDonald's tries to address health concerns in its 2012 annual report. It discusses changes in its menu and eco-friendly efforts. Students see how it tries to present itself as a company that cares about families and the environment.
Readability and design
The president's letter in the annual report is described as disorganised and uninformative. However the report uses colour and images to create an eco-friendly impression. Financial reports are found to be low in readability.
Financial reporting and trends
McDonald's annual report includes maps and charts about its performance and targets. It claims to have good control over its financial reporting. The report is found to be factual and consistent.
Key terms
- subsequent events
- events that happen after the end of the reporting period.
- related-party transactions
- transactions between the company and its related parties.
- single-step income statement
- a type of income statement that shows all revenues and expenses in one list.
- discontinued operations
- parts of a business that have been sold or closed down.
- comprehensive income
- a measure of a company's profitability that includes net income and other items.
- indirect method
- a method of presenting cash flow from operations that starts with net income.
Questions this document helps with
- How do I find a company's annual report?
- How do I check if the auditors have given a clean opinion?
- What are the main ways to assess a company's financial health?
Summary written with AI from the document's text.
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