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About this document
- Pages
- 4427 pages
- Price
- $45 one-time, yours to keep
- Membership
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- Format
- Subject
- Business, Marketing
This research project report analyses mutual fund product marketing, including micromarketing. It covers the mutual fund industry, marketing tools, and customer perception. The report is based on a summer training programme at DSP BlackRock Mutual Fund.
What's inside
- Introduction to mutual funds
- Company profile of DSP BlackRock
- Marketing tools and customer perception
- Analysis of the mutual fund industry
- Top mutual funds and systematic investment plans
- Limitations and suggestions
Who it is for: For students of a Master of Business Administration course. (Postgraduate)
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Summary
Mutual funds are investment vehicles that pool money from many investors. This document explains different types of mutual funds and how to market them. Students learn about the features of various mutual fund schemes.
Tax Saving Schemes
Tax saving schemes offer investors tax rebates under specific provisions of Indian Income Tax laws. Investments in Equity Linked Savings Schemes and Pension Schemes are allowed as deductions. The Act also provides opportunities to save capital gains by investing in Mutual Funds.
Special Schemes
Special schemes include industry specific schemes, index schemes, and sectoral schemes. Industry specific schemes invest only in specified industries. Index funds replicate the performance of a particular index. Sectoral funds invest exclusively in a specified industry or group of industries.
Investing with HDFC MF SIP
HDFC Mutual Fund's Systematic Investment Plan (SIP) allows investors to invest a fixed amount regularly. Investors can choose the amount, frequency, and duration of their investments. The plans are flexible, with a minimum investment period of six months.
Key terms
- Mutual funds
- Investment vehicles that pool money from many investors.
- Tax saving schemes
- Mutual fund schemes that offer tax rebates to investors.
- Equity Linked Savings Schemes
- Mutual fund schemes that invest in equity and offer tax benefits.
- Systematic Investment Plan
- A plan that allows investors to invest a fixed amount regularly.
- Index funds
- Mutual funds that replicate the performance of a particular index.
- Sectoral funds
- Mutual funds that invest exclusively in a specified industry or group of industries.
Questions this document helps with
- What are the benefits of investing in mutual funds?
- How do tax saving schemes work?
- What are the different types of mutual fund schemes?
Summary written with AI from the document's text.
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