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About this document
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- 13 pages
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- $13 one-time, yours to keep
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- Subject
- Business, Marketing, Media Studies
This case study examines Network18 Online, a leading media conglomerate in India. It covers the company’s various branches and its impact on the digital media landscape. It is useful for understanding the strategies and operations of a major player in the media industry.
What's inside
- Definition of new digital media
- Overview of Network18 Online
- Network18's various media branches
- Impact of online media on traditional newspapers
- Network18's digital media strategies
Who it is for: Students studying media, business, or digital marketing. (Undergraduate)
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Summary
A case study on Network18 Online. It covers the company's history, its various media outlets and their marketing strategies.
New Media Overview
New media is electronic media where data is stored digitally. This includes digital video, augmented reality and digital art. Digital media combines digital arts, science, technology and business.
Network18 Online Company
Network18 Online is a leading broadcast platform with many branches. It operates several television channels, websites and other media ventures. It also has joint ventures with other media companies.
Network18 Online Media
Network18 Online has many media outlets. These include CNBC-TV18, IBNlive, Josh18.com and Tech2.com. Each outlet has its own content and target audience.
Network18 Online Marketing
Network18 Online uses various marketing strategies. It targets affluent, well-traveled individuals. It also uses interactive features on its websites. It has partnerships with other media companies.
Key terms
- Digital media
- Electronic media where data is stored in digital form.
- Online media
- Media that fits perfectly on the internet.
- Network18 Online
- A leading broadcast platform active on the internet.
- CNBC-TV18
- India's leading business media brand.
- IBNlive
- A leading news portal with streaming video feeds.
- Josh18.com
- The world’s biggest Hindi website.
Questions this document helps with
- What is new media and how does it work?
- What different media outlets does Network18 Online have?
- How does Network18 Online market its media outlets?
Summary written with AI from the document's text.
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