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About this document
- Pages
- 4 pages
- Price
- $4 one-time, yours to keep
- Membership
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- Format
- Subject
- Business Management, Business Strategy
This document covers the business strategy of NTT Docomo, including its vision, mission, strengths, weaknesses, opportunities, threats, and long-term objectives. It is a transcript of a presentation on the case study. It is useful for students studying business strategy and management.
What's inside
- NTT Docomo's vision statements
- Explanation of the vision statements
- Mission statement
- Long-term objectives
- Strengths and weaknesses
- Opportunities and threats
Who it is for: Students studying business strategy and management. (Postgraduate)
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Summary
NTT Docomo is a telecommunications company. The document describes its business strategy.
Vision and Mission
NTT Docomo's vision is to refine its brand and strengthen customer ties. Its mission includes soliciting customer feedback and continuing to innovate.
Strengths and Weaknesses
NTT Docomo's strengths include its i-Mode service and market leadership in Japan. Its weaknesses include losses from investments outside Japan.
Opportunities and Threats
Opportunities include global expansion. Threats come from foreign telecom companies entering the Japanese market.
Strategies and Initiatives
NTT Docomo's strategies involve global investments and 3G initiatives. It aims to retain customers and achieve economies of scale.
Key terms
- i-Mode
- NTT Docomo's mobile internet service.
- 3G initiatives
- NTT Docomo's efforts to advance to third-generation mobile technology.
- Economies of scale
- Cost advantages that NTT Docomo gains from increasing the scale of production.
- Global strategies
- NTT Docomo's plans to expand its business worldwide.
- Customer retention
- NTT Docomo's efforts to keep its existing customers.
- Market leader
- NTT Docomo's position as the dominant company in Japan's telecom market.
Questions this document helps with
- What are NTT Docomo's main business strategies?
- How did NTT Docomo become a market leader?
- What are the opportunities and threats facing NTT Docomo?
Summary written with AI from the document's text.
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