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About this document
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- 6 pages
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- Communication, Social Psychology
This paper analyzes the concept of online friendship development in different social spaces. It discusses the concepts and constructs of Mass Media Research, including measurements, variables, and scales. It uses a case study by Lijun Tang.
What's inside
- Concepts and constructs in Mass Media Research
- Measurement levels and variables
- Case study on online friendship development
- Types of online friendships and their progression
- Analysis of the HCS social site
- Summary of key concepts from Mass Media Research
Who it is for: Students of Mass Media Research. (Postgraduate)
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Summary
Online friendships are explored. This shows how they develop in different online spaces, what a student might expect to find in research and how to analyse a case study.
Concepts and Constructs
Concepts are the ideas that research studies use. They are a useful way to simplify communication. A concept can be measured in different ways. Some of those ways are explained.
Variables in the Study
Variables are the aspects of a study that change. They are either discrete or continuous. One variable is controlled to see how it affects the other. Variables have both conceptual and operational definitions.
Friendships and Online Communities
Friendships can give different kinds of support. Online communities are based on shared interests. Friendships can move from online to offline. There are three phases of this process in the study.
Wimmer's Mass Media Research
This explains how the case study relates to Mass Media Research. A study must have clear objectives before it collects data. Concepts must be shared by everyone involved in them.
Key terms
- Concept
- A term that expresses an abstract idea.
- Measurement
- Assigning numerals to objects or events.
- Variable
- Any concept that varies; may be discrete or continuous.
- Scale
- A representation of a variable based on more than one item.
- Online community
- A space in cyberspace with like-minded people.
- Ordinal level
- When objects are ranked along some dimensions.
Questions this document helps with
- How can online friendships develop?
- What are the stages of online friendship?
- What is the Home of Chinese Seafarers?
Summary written with AI from the document's text.
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