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About this document
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- 32 pages
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- $32 one-time, yours to keep
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- Subject
- Communication, Marketing, Public Relations
This document explains what public relations is, its history, elements, and objectives. It is useful for understanding the basics of public relations and its importance in various organizations.
What's inside
- Definition of public relations
- History of public relations
- Elements of public relations
- Objectives of public relations
- Public relations in organizations
- Public relations strategies and techniques
Who it is for: Students of Public Relations, Communication, and Marketing. (Undergraduate)
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Summary
Public relations (PR) is the activity of building understanding between an organisation or individual and the public. It explains the history of PR and how it is used to gain goodwill and support.
What is a public?
A public is any group of people who share common interests. These groups can vary in size and type. They may be organised or unorganised. They may be known to each other or not.
What is public relations?
Public relations is the process of sharing common interests to gain mutual understanding. It is also the profession responsible for handling PR activities. PR experts help organisations learn what the public wants.
Public relations activities
PR activities include corporate PR departments, PR agencies, and public information departments. They use tools like news releases, films, ads, speeches, and TV appearances. They also maintain relations with government.
Public relations at LIC
Life Insurance Corporation (LIC) of India uses PR activities to strengthen its image. It uses journals, financial results, booklets, posters, and hoardings. It also organises events and participates in social schemes.
Key terms
- Public
- A group of people who share common interests.
- Public relations
- The process of sharing common interests to gain mutual understanding.
- Public relations activities
- Tools and methods used to build understanding between an organisation and the public.
- Public relations at LIC
- The PR activities used by Life Insurance Corporation of India.
- Governmental relations
- The communication and interaction between an organisation and government departments.
- Public relations campaign
- A planned series of activities aimed at gaining the goodwill of the public.
Questions this document helps with
- What are the different types of publics?
- How does public relations benefit an organisation?
- What tools are used in public relations activities?
Summary written with AI from the document's text.
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