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About this document
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- 24 pages
- Price
- $24 one-time, yours to keep
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- Format
- Subject
- Business, Management
This case study examines the strategic alliance between India Cements and Chennai Super Kings. It covers the background of India Cements, the cement industry, and the strategic alliance. It helps students understand strategic management in practice.
What's inside
- Introduction to India Cements and the cement industry
- Background of the strategic alliance with Chennai Super Kings
- Business model of India Cements
- India Cements' competitors in 2013
- Products and services of India Cements
Who it is for: Students taking a Strategic Management course. (Undergraduate)
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Summary
India Cements is a large cement manufacturer in India. Students learn about the company's background, its market position, and a strategic alliance with Chennai Super Kings.
India Cements' History and Growth
India Cements was founded in 1946. It expanded with plants in Tamil Nadu and Andhra Pradesh. The company decided to enter the north Indian markets, with mixed results.
The Cement Industry in India
Cement is crucial for India's development. The industry has grown significantly, with India now second globally. Major companies are working to reduce emissions.
India Cements' Strategic Alliance
India Cements owns the Chennai Super Kings cricket franchise. The alliance's financial impact is discussed. The company's leadership roles in both are mentioned.
The Company's Future Outlook
Predictions for the cement industry's growth are based on government initiatives. India Cements has implemented quality and productivity improvements.
Key terms
- Strategic Alliance
- A partnership between two or more businesses for mutual benefit.
- ISO 9001
- An international standard for quality management.
- Total Productive Management
- A system for improving productivity and reducing waste.
- Clean Development Mechanism
- A way for countries to meet their climate goals and reduce emissions.
- Chennai Super Kings
- An Indian Premier League cricket team owned by India Cements.
Questions this document helps with
- What is India Cements' market position in India?
- How does the cement industry support India's growth?
- What is the financial impact of India Cements' ownership of Chennai Super Kings?
Summary written with AI from the document's text.
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