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About this document
- Pages
- 26 pages
- Price
- $26 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, Business Management, Business Strategy
- Module
- Full
This document is a comprehensive guide for creating a strategic business plan for a capstone project in BUS-485. It outlines the structure and requirements for each module of the course, helping students integrate and evaluate information, skills, and knowledge developed throughout their BS program. The assignment includes sections on the overview, environmental analysis, marketing plan, organizational plan, operational plan, financial plan, milestones schedule, and strategic leadership.
What's inside
- Overview of the capstone project
- Environmental and industry analysis
- Marketing plan with SWOT analysis
- Organizational plan with McKinsey 7-S Assessment
- Operational plan and supply chain
- Financial plan with Pro Forma income statement
Who it is for: Students taking the BUS-485 capstone course. (Undergraduate)
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Summary
A strategic business plan is a detailed roadmap for a business. It shows how a student can plan and present a business strategy.
Overview of the Project
A student describes the business and its opportunity. They state the vision, mission and strategy of the business.
Environmental and Industry Analysis
A student analyses the general environment of the business. They use the Five Forces of Competition and International Entry Modes.
Marketing Plan
A student describes the target market and its size. They do a SWOT analysis and describe the 4Ps of marketing.
Organizational Plan
A student writes about the organizational plan for the business. They discuss growth strategies and expanding into emerging markets.
Key terms
- Five Forces of Competition
- A method to analyse the competitive forces within an industry.
- SWOT analysis
- A method to identify the strengths, weaknesses, opportunities and threats related to a business.
- 4Ps of marketing
- The four elements of a marketing mix: product, price, place and promotion.
- International Entry Modes
- The ways in which a business can enter a foreign market.
- Scan, Monitor, Forecast and Assess
- A model to identify trends and forecast the outlook for a business.
Questions this document helps with
- What is a strategic business plan?
- How do you analyse the environment of a business?
- What is a SWOT analysis?
Summary written with AI from the document's text.
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