Shared by 
Unlock all 29 pages
Get it free by sharing your own notes, buy just this one, or become a member and unlock documents with your plan.
How to unlock this document
Choose the way that suits you. Each one gives you all 29 pages to read online and the PDF to download.
Share your notes, unlock for free
2 free unlocks for every 5 approved uploads
- Upload your own lecture notes, assignments, essays or past papers
- PDF, Word, PowerPoint and Excel files all work, and you can send many at once
- We check each upload; you get a notification when it is approved
- Spend a free unlock on this document or any other, and keep it for good
- Shared under your public username, never your email
Then upload your notes from your profile.
Buy this document
$29 one-time payment
- All 29 pages of this document, yours to keep
- Download the PDF and read it any time, also offline
- No subscription and nothing to cancel
- Find it again any time under My Profile → Library
You log in or create a free account first, then pay securely.
Become a member
Unlock documents from the whole library, which keeps growing
- Choose any documents you like, up to your plan’s unlocks
- Documents you unlock stay yours, even if you cancel later
- Your unlocks start again with every renewal
- Secure checkout by Dodo Payments
You log in or create a free account first, then pay securely.
Compare the plansAlready a member, or bought this before? Log in to open it
About this document
- Pages
- 29 pages
- Price
- $29 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business Management, Business Strategy
- Module
- Unit 12
This document covers the development of a strategic plan for Simplecall, a UK-based telecommunication company. It includes an analysis of the company’s current strategy, external environment, and competitive position. It is for Unit 12.
What's inside
- Company profile: mission, vision, organizational structure
- Analysis of the external environment
- Review of the existing business plan
- Development of strategy options
- Implementation of the chosen strategy
- Conclusion and references
Who it is for: Students studying strategic planning at Icon College of Technology and Management. (Undergraduate)
Share with classmates: WhatsApp Telegram X LinkedIn Facebook
Summary
Strategic planning is a process that helps a business to set goals and plan how to achieve them. A student learns how to apply this process to a specific company, Simplecall, and how to develop a strategy for it.
Company Profile
The company's mission, vision and structure are described. Products and market position are also covered.
External Environment Analysis
The external factors that affect a business are discussed. The PESTEL framework is used to analyse these factors.
Competitive Strategy
The competitive environment is explored. Strategic options are developed and the right strategy is selected.
Strategic Plan
A strategic plan is designed for the next four years. The plan focuses on market penetration and development.
Key terms
- PESTEL
- A tool to analyse external factors that impact a business.
- Boston Consulting Group matrix
- A tool to classify products based on growth rate and market share.
- Ansoff Matrix
- A tool to help understand possible product and market growth strategies.
- Competitive advantage
- The benefit that one company has over others in the same industry.
- Market penetration
- A strategy to increase market share for an existing product.
- VOIP
- Voice over Internet Protocol, a technology for making phone calls over the internet.
Questions this document helps with
- How does Simplecall's mission and vision guide its strategy?
- What are the main external factors affecting Simplecall?
- How can Simplecall gain a competitive advantage?
Summary written with AI from the document's text.
Ask the AI Teacher
Ask any question about this document or your course, and get a clear explanation.
Log in to ask Create a free account
Free accounts can ask 5 questions a day.