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About this document
- Pages
- 3 pages
- Price
- $3 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, Business Strategy, E-commerce
- Module
- ACC 340
This assignment discusses Wal-Mart’s e-business strategy, its advantages, limitations, and the risks of not using the internet. It is for ACC 340 E-Business.
What's inside
- Definition of e-business
- Advantages of Wal-Mart's e-business
- Limitations of Wal-Mart's e-business
- Risks of not using the internet
- Wal-Mart's competitive strategies
Who it is for: Students taking ACC 340 E-Business. (Undergraduate)
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Summary
E-business is selling products and services on the internet. Wal-Mart's e-business strategy lets customers shop online. Students learn about the benefits and drawbacks of this strategy.
E-business definition
E-business is selling products and services on the internet. Companies can be brick-and-mortar, e-business or both. Wal-Mart is an example of a company that is both.
Advantages of e-business
E-business can reach many customers. It lets customers shop at any time. It can also lower costs for the company.
Limitations of e-business
E-business cannot build customer relationships. It cannot sell all products, such as food. Some customers prefer in-store shopping.
Risks of not using the internet
Customers may shop elsewhere if a company does not offer online services. Competitors may gain success. Wal-Mart uses online sales to stay ahead.
Key terms
- brick-and-mortar business
- A company that does most of its business activities without the internet.
- e-business
- Selling products and services on the internet.
- Cyber Monday
- A big online sale that runs from midnight to midnight.
- Black Friday
- The day after Thanksgiving sale, known for crowds in stores.
- one stop shopping
- A shop where customers can buy many different items.
- in-store
- Inside a physical shop.
Questions this document helps with
- What are the benefits of e-business?
- What are the drawbacks of e-business?
- How does Wal-Mart use online sales?
Summary written with AI from the document's text.
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