#market research

Market research is about finding out what customers want and need, and how businesses can meet those needs. It involves collecting and analyzing data about customers, competitors, and the market. The documents here cover various aspects of market research, including methods for conducting research, analyzing consumer behavior, and creating marketing strategies. They also provide examples of market research for specific products and industries, such as cookies, financial services, and the dairy industry. Some documents also cover related topics like feasibility studies and business planning.