#market share

Market share is the percentage of a market's total sales that a company has. It shows how well a product is doing compared to its competitors. The documents here cover various angles on market share, including calculations, strategies to gain or retain it, and case studies of specific companies like Gillette, Shan Foods, and PPQ Parts. They use methods like the Herfindahl-Hirschman Index, SWOT analysis, and Monte Carlo simulation. There are also examples of market share analysis in the spice and shaving cream industries.