Kodak Business Failure: Assignment on Organizational Behavior Theories – LDR 531, Week 2

Summary

Kodak's business failure is examined through organizational behavior theories. Students learn how leadership, management, and organizational structures can contribute to a company's downfall.

Kodak's history and decline

Kodak's success story is traced from its founding to its struggles in the early 2000s. The document discusses Kodak's performance in 2005 and the management decisions that led to its bankruptcy in 2012.

Organizational structure and leadership

The role of organizational structure and leadership in a company's success is explained. Kodak's centralized structure and its impact on the company's ability to adapt to changes are discussed.

Management's role in Kodak's failure

Kodak's management decisions are analyzed, focusing on the company's failure to capitalize on digital technology. The impact of Kodak's research and development strategy on its ability to innovate is also examined.

Key terms

Organizational structure

The way tasks are divided, grouped, and coordinated within an organization.

Leadership

The ability to influence, motivate, and enable others towards an organization's success.

Centralized organizational structure

A structure where decision-making is concentrated at the top level of the organization.

Research and development

The process of innovating new products and technologies.

Digital technology

Technology that uses digital information, such as digital cameras.

Management strategy

The plans and actions taken by a company's management to achieve its goals.

Questions this document helps with

• What are the key elements of organizational structure?
• How did Kodak's leadership contribute to its failure?
• What role did management strategy play in Kodak's downfall?

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