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About this document
- Pages
- 9 pages
- Price
- $9 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, Communication
This document contains four business communication case studies. It is useful for practicing business communication skills and preparing for exams.
What's inside
- Customer reply letter
- Non-verbal communication in advertising
- Business ethics dilemma
- Contract negotiation
Who it is for: Students studying Business Communication at a business school. (Undergraduate)
Share with classmates: WhatsApp Telegram X LinkedIn Facebook
Summary
Business communication case studies are shown. Students get practice in writing business letters, analysing advertisements, and handling dilemmas and interviews.
A Reply To A Customer
A letter to a customer with overdue payments is shown. Students comment on the tone and rewrite the letter. Old-fashioned phrases are pointed out.
Advertising Radio FM Brand
An advertisement for a radio station is described. Students analyse the advertisement's effectiveness. The advertisement uses music and dancing to attract listeners.
A Business Dilemma
A business manager faces a dilemma. Students analyse the reasons for the dilemma and decide whether to disclose the problem to a superior. The dilemma involves a bribe.
A Job Interview
A job interview is shown. Students comment on the effectiveness of the interviewee's responses and rewrite them. The interviewee is asked about strengths, weaknesses and stress.
Key terms
- Effective writing
- Writing that is clear, concise and polite.
- Dilemma
- A situation where a difficult choice has to be made.
- Bribe
- Money or a favour given to someone to influence their actions.
- Advertisement
- A message designed to promote a product or service.
- Job interview
- A conversation where a candidate is asked questions to assess their suitability for a job.
- Tone
- The attitude or emotion conveyed in writing.
Questions this document helps with
- How can a business letter be made more effective?
- What makes an advertisement successful?
- What should be done when facing a business dilemma?
Summary written with AI from the document's text.
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