Shared by 
Unlock all 4 pages
Get it free by sharing your own notes, buy just this one, or become a member and unlock documents with your plan.
How to unlock this document
Choose the way that suits you. Each one gives you all 4 pages to read online and the PDF to download.
Share your notes, unlock for free
2 free unlocks for every 5 approved uploads
- Upload your own lecture notes, assignments, essays or past papers
- PDF, Word, PowerPoint and Excel files all work, and you can send many at once
- We check each upload; you get a notification when it is approved
- Spend a free unlock on this document or any other, and keep it for good
- Shared under your public username, never your email
Then upload your notes from your profile.
Buy this document
$4 one-time payment
- All 4 pages of this document, yours to keep
- Download the PDF and read it any time, also offline
- No subscription and nothing to cancel
- Find it again any time under My Profile → Library
You log in or create a free account first, then pay securely.
Become a member
Unlock documents from the whole library, which keeps growing
- Choose any documents you like, up to your plan’s unlocks
- Documents you unlock stay yours, even if you cancel later
- Your unlocks start again with every renewal
- Secure checkout by Dodo Payments
You log in or create a free account first, then pay securely.
Compare the plansAlready a member, or bought this before? Log in to open it
About this document
- Pages
- 4 pages
- Price
- $4 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, Marketing
This case study looks at how Coca-Cola GB uses market research to develop a range of products. It explains how the company uses market research to identify consumer needs and develop products to meet them.
What's inside
- Coca-Cola GB's market position
- Expanding product range through internal development and acquisitions
- Consumer-focused product development
- Market segmentation
- Market research methods
- Ansoff's product development matrix
Who it is for: Students of Business, Marketing or Management who are studying case studies. (Undergraduate)
Share with classmates: WhatsApp Telegram X LinkedIn Facebook
Summary
Coca-Cola GB's use of market research in product development is the subject. Students learn how Coca-Cola GB uses market research to develop and launch new products.
Soft Drinks Market
The soft drinks market is described. Coca-Cola GB's products are sold in many ways. Coca-Cola GB has over 80 products in the soft drinks category.
Product Range Building
Two ways to build a product range are explained. Coca-Cola GB's approach to product development is outlined. Coca-Cola GB uses market research to innovate and meet consumer needs.
Consumer Focus
Coca-Cola GB's focus on consumer needs is described. Coca-Cola GB's marketing department is central to the organisation. Coca-Cola GB develops new products to meet consumer needs.
Market Segmentation
Market segmentation is explained. Coca-Cola GB uses market research to identify consumer needs in each market segment. Coca-Cola GB designs products to meet these needs.
Key terms
- market research
- The process of collecting, recording and analysing market data.
- product development
- The process of creating a new product or improving an existing one.
- market segmentation
- Dividing a market into distinct groups of buyers with different needs.
- Ansoff Matrix
- A tool for considering product and market development strategies.
- primary research
- Collecting new data, for example through surveys or focus groups.
- secondary research
- Using existing data, for example from reports or internet searches.
Questions this document helps with
- How does Coca-Cola GB use market research?
- What is the Ansoff Matrix?
- What is market segmentation?
Summary written with AI from the document's text.
Ask the AI Teacher
Ask any question about this document or your course, and get a clear explanation.
Log in to ask Create a free account
Free accounts can ask 5 questions a day.