Shared by 
Unlock all 97 pages
Get it free by sharing your own notes, buy just this one, or become a member and unlock documents with your plan.
How to unlock this document
Choose the way that suits you. Each one gives you all 97 pages to read online and the PDF to download.
Share your notes, unlock for free
2 free unlocks for every 5 approved uploads
- Upload your own lecture notes, assignments, essays or past papers
- PDF, Word, PowerPoint and Excel files all work, and you can send many at once
- We check each upload; you get a notification when it is approved
- Spend a free unlock on this document or any other, and keep it for good
- Shared under your public username, never your email
Then upload your notes from your profile.
Buy this document
$45 one-time payment
- All 97 pages of this document, yours to keep
- Download the PDF and read it any time, also offline
- No subscription and nothing to cancel
- Find it again any time under My Profile → Library
You log in or create a free account first, then pay securely.
Become a member
Unlock documents from the whole library, which keeps growing
- Choose any documents you like, up to your plan’s unlocks
- Documents you unlock stay yours, even if you cancel later
- Your unlocks start again with every renewal
- Secure checkout by Dodo Payments
You log in or create a free account first, then pay securely.
Compare the plansAlready a member, or bought this before? Log in to open it
About this document
- Pages
- 97 pages
- Price
- $45 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, Marketing
This report explores consumer preferences and perceptions towards various car brands. It includes an industry overview, market segmentation, and detailed analysis of different car segments. It is useful for students studying marketing and consumer behavior, especially for their projects and assignments.
What's inside
- Introduction to the automobile industry in India
- Market segmentation and segment know-how
- Consumer preferences and perceptions towards car brands
- Analysis of different car segments by price range
- Results and findings of the study
Who it is for: For students of Business Administration, especially those studying marketing and consumer behavior. (Undergraduate)
Share with classmates: WhatsApp Telegram X LinkedIn Facebook
Summary
Consumer preference and perception towards various car brands is shown. Students get an overview of the car market in India and the factors that influence consumer choices.
India's Auto Sector
India's role as a sourcing base for global auto majors. Growth projections for passenger cars, two-wheelers and commercial vehicles.
Competition in Car Market
The competitive landscape among global automakers. The focus on sports utility vehicles and premium SUVs.
Sales Performance and Milestones
Sales figures for domestic and export vehicles. Key milestones and product launches by Tata Motors from 1981 to 2012. The car brands Fiat sells.
Data Collection Techniques
Methods used to gather data for the study. The areas where the survey was conducted and how the data was analyzed.
Key terms
- passenger car
- A car designed to carry passengers, not goods.
- sports utility vehicle
- A type of car that is large, rugged and able to travel on rough ground.
- convenience sampling
- A method where respondents are chosen based on ease of access.
- primary data
- Data collected directly from respondents using questionnaires.
- secondary data
- Data collected from existing sources like books and industry profiles.
- maintenance cost
- The cost of keeping a car in good working order.
Questions this document helps with
- How does India's auto sector compare to other countries?
- Which car brands are most popular among Indian consumers?
- What role does maintenance cost play in car purchasing decisions?
Summary written with AI from the document's text.
Ask the AI Teacher
Ask any question about this document or your course, and get a clear explanation.
Log in to ask Create a free account
Free accounts can ask 5 questions a day.