Customer Preference Towards Pepsi: Market Survey Report

Summary

A market survey report on customer preference towards Pepsi. Students get an overview of the soft drink market in India, and the methods used to gather and analyse data on customer preferences.

Introduction to the soft drink market

The soft drink market in India is divided into fruit drinks and soft drinks. The carbonated soft drink market is dominated by Pepsi and Coca-Cola. Pepsi entered the Indian market in 1991 and targets the youth segment.

Research process and methods

The research process involves four steps: determining the research problem, developing a research design, executing the design, and communicating the results. The methods used include primary data from questionnaires and secondary data.

Survey findings

The survey findings show that most people drink cold drinks. Coca-Cola is preferred over Pepsi. People remember Coca-Cola advertisements more than Pepsi's. Most consumers are aware of Pepsi's promotional strategies. Brand image influences the purchase of Pepsi.

Recommendations for Pepsi

The report recommends that Pepsi should improve its quality to increase sales. It also suggests that Pepsi should focus on its promotional activities and availability in the market.

Key terms

Carbonated drinks

Soft drinks that contain carbon dioxide, such as colas and lemon drinks.

Non-carbonated drinks

Soft drinks that do not contain carbon dioxide, such as mango drinks.

Primary data

Newly collected data from questionnaires to solve the problem at hand.

Secondary data

Previously gathered data used in the research.

Promotional strategies

The methods used by Pepsi to promote its products.

Brand image

The perception of Pepsi's brand that influences consumer purchasing decisions.

Questions this document helps with

• What are the main types of soft drinks in the Indian market?
• How does Pepsi target its customers in India?
• What factors influence consumers to buy Pepsi?

Summary written with AI from the document's text.