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About this document
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- 61 pages
- Price
- $45 one-time, yours to keep
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- Format
- Subject
- Banking, Business, Marketing
This research paper explores consumer preferences for technology-enabled services in the banking sector in Dehradun. It covers the current scenario of retail banking, recent trends, and an executive summary of the study. The module and week are not stated.
What's inside
- Executive summary of the study
- Introduction to banking and its functions
- Current scenario of retail banking
- Recent trends in the banking sector
- Research methodology and data analysis
Who it is for: Students and researchers in Marketing, Business and Banking. (Postgraduate)
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Summary
Consumer preferences for technology-enabled services in banking are explored. A student learns about what consumers want from banks, and how banks use technology to meet those needs.
Retail Banking Changes
Retail banking has changed a lot in recent years. Banks use new technologies to meet customer needs and compete with each other. They are also trying to be more customer-friendly.
Banking Services
Several banking services are described. Credit cards offer instant credit. Housing finance helps people buy homes. Net banking lets customers do transactions online.
Banking in Rural Areas
The market potential for banking in rural areas is discussed. India's economic growth makes it possible to reach more people in rural and weaker sections of society.
Future of Banks
The future scope of a major bank is analysed. Most people think the bank has a good or excellent future. The Indian banking sector is still evolving.
Key terms
- Retail banking
- Banking services for individual customers, not businesses.
- Credit cards
- Plastic cards giving holders instant credit to buy goods and services.
- Housing finance
- Loans and services helping people buy homes.
- Net banking
- Online banking services allowing customers to do transactions.
- Market potential
- The possible size and value of a market.
- Retail credit penetration
- The extent to which banks lend to individual customers.
Questions this document helps with
- How have new technologies changed retail banking?
- What services do banks offer to help people buy homes?
- What is the market potential for banking in rural areas?
Summary written with AI from the document's text.
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