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About this document
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- 46 pages
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- $45 one-time, yours to keep
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- Format
- Subject
- Business, Marketing
This document discusses the background and syllabus for a case-oriented course. It covers the importance of selecting appropriate cases, the benefits of using the case study approach, and provides a sample case analysis. It is useful for understanding how to structure and teach a case-oriented course.
What's inside
- Importance of selecting appropriate cases
- Benefits of the case study approach
- Sample case analysis
- Short-term and long-term recommendations
- Marketing and sales management relationships
Who it is for: Students taking a case-oriented course. (Undergraduate)
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Summary
This study guide is for a business and marketing course that uses cases and lectures. It explains how to choose and use cases to learn marketing concepts and skills.
Case Selection And Use
Cases should be recent, relevant and have teaching notes. They help students apply course material and make decisions with limited information. The case method benefits both teachers and students.
Sample Case Analysis
The guide provides an example of a case analysis using a candy company. It shows how to use cases to discuss and write about marketing problems and solutions.
Course Assessment
Students submit case analyses in teams. There are also exams on textbook material, lectures, and other course content. The course covers marketing for the 21st century.
Listed Cases
The guide lists several cases from Harvard Business School. These cases cover topics such as customer loyalty, marketing to teens, competitive strategy, and product positioning.
Key terms
- Case method
- A teaching approach using real-life business situations to learn and practice decision-making.
- Teaching notes
- Guidance for instructors on how to use a particular case in teaching.
- Case analysis
- A structured way of examining a business situation to understand problems and find solutions.
- Customer loyalty
- The tendency of customers to continue using a particular product or service.
- Competitive strategy
- A plan for gaining an advantage over competitors in a market.
- Product positioning
- The way a product is presented to customers to differentiate it from competitors.
Questions this document helps with
- How do you choose a suitable case for marketing study?
- What is the case method in teaching?
- How do you analyse a business case?
Summary written with AI from the document's text.
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