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About this document
- Pages
- 4 pages
- Price
- $4 one-time, yours to keep
- Membership
- Included in every plan
- Format
- Subject
- Business, Marketing, Research Methods
- Module
- Week 2 · Week 2
This assignment is for a team to identify a business problem for Samsung Inc. and draft research questions to address it. It is for Week 2 of the QNT 561 course.
What's inside
- Identifying a business problem for Samsung Inc.
- Drafting research questions
- Purpose statement for the research project
- Data collection methods
- Metrics and analysis for cost-benefit assessment
Who it is for: Students taking the QNT 561 course. (Postgraduate)
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Summary
Smartphones are important products for Samsung. Students learn about research methods to help Samsung decide which new features to add and which problems to fix first. They consider how to collect and analyse data to get the best return on investment.
The problem
Samsung makes smartphones. It needs to add new features and fix problems to stay competitive. Students explore how Samsung can decide which features to add and which problems to fix first.
The purpose of the research
The research aims to help Samsung get the best return on investment. It looks at how to collect and analyse data to prioritise new features and problem fixes.
Draft research questions
Students consider what data Samsung needs to collect. They think about how to collect it and how to analyse it. They ask how to rank new features and problem fixes by importance.
Key terms
- return/cost ratio
- The benefit that Samsung gets for the money it spends.
- market research
- The process of finding out what customers want and need.
- focus group questionnaires
- Questions asked to a small group of people to get their opinions.
- cost-benefit analysis
- A way of deciding whether something is worth doing by comparing the costs and benefits.
- metrics
- The ways of measuring how well something is done.
- procedures
- The steps that Samsung must follow to collect and analyse data.
Questions this document helps with
- How can Samsung find out what customers want in a smartphone?
- What data does Samsung need to collect to decide on new features?
- How can Samsung decide which problems to fix first?
Summary written with AI from the document's text.
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